World Federation of Advertisers discontinues small brand safety initiative after Elon Musk's X sues
Read full article: World Federation of Advertisers discontinues small brand safety initiative after Elon Musk's X suesA small brand safety initiative is ceasing operations — days after being targeted by social media platform X in a lawsuit alleging the group helped coordinate a “massive advertiser boycott” after billionaire Elon Musk bought the company in 2022.