It might be the biggest party this small west Indian city has ever seen.

Bollywood, India’s Hindi language movie industry, made an impressive comeback in 2023 after a pandemic-driven slowdown, audience fatigue, and the streaming platforms taking away a big chunk of viewership.

Monday's lawsuit saw some of Bollywood’s biggest names, including superstar actors Aamir Khan, Shah Rukh Khan, Salman Khan and Akshay Kumar, come together against news channels Republic TV and Times Now. The result was a surge in ratings for some TV channels. The allegations were denied by Republic TV but led to some Indian advertisers taking never-before-seen measures. Abhinandan Sekhri, the co-founder of media critiquing website Newslaundry, said most of India's TV channels had morphed into “reality shows." “It's about time advertisers took a stand and withdrew their brands from TV channels that thrive on false information and toxic content.”