PepsiCo and rival Coca-Cola are taking different paths on the issue of diversity.

Home improvement chain Lowe’s is scaling back its diversity, equity and inclusion policies, joining the ranks of a few other companies who have altered their programs since the end of affirmative action in higher education and amid conservative backlash online.

Farm equipment maker John Deere says it will no longer sponsor “social or cultural awareness” events, making the agricultural machinery manufacturer one of the latest U.S. companies to distance itself from diversity and inclusion measures after being targeted by conservative backlash.