It seemed even fewer showed up to do their shows at socially distanced tables at the Super Bowl Media Center inside the Tampa Convention Center. “We still had live guests, including live guests from the Chiefs and Buccaneers. “Radio Row is a spectacle every year that has a buzz and excitement for media, athletes and sponsors,” Onaindia said. One of the benefits of Radio Row is the organic networking that happens between everyone in attendance. We all missed that this year.”The idea of Radio Row at the Super Bowl originated in 1992 in Minneapolis when New York’s WFAN broadcast on-site from a local hotel.