In this image provided by the Washington Capitals, Washington Capitals forward Tom Wilson wears a helmet bearing a Capital One logo during NHL hockey practice, Monday, Dec. 21, 2020, in Arlington, Va. (Zach Guerette/Washington Capitals via AP)There will be advertisements on NHL players' helmets this season as teams try to recoup revenue lost to the pandemic.
The New Jersey Devils, Washington Capitals and Nashville Predators became the first teams to unveil helmet ads Tuesday.
“Of course, the teams are in a big hole,” Nashville chief revenue officer Chris Junghans said after the team announced its deal with Bridgestone.
“So, they're looking for valuable, real valuable, tangible assets that will help us, guys like me, make partners whole.
Each of the first three teams got a deal done with the company that sponsors the naming rights for its arena.