MIAMI – Miami Heat fans are getting an unprecedented behind-the-scenes experience at Kaseya Center, with a new all-access tour that lets them step onto the practice court, explore VIP areas, and even snap photos in the players’ locker room.
The tour, which runs through September on select dates, allows fans to walk the same paths as their favorite players, from the practice court where champions are built to the luxurious arena suites and lounges that host VIP guests on game nights. But the experience doesn’t stop there.
Fans also get a chance to step inside the training facilities, including the cold and hot tubs, and even peek into the dressing rooms, where countless celebrities have prepped for their performances.
“We’re one of the only teams that have our own barbershop on site,” Julian Sanchez, manager of the Junior Heat Program told Local 10′s Alexis Frazier on Friday, explaining why Heat forward Jimmy Butler’s hair always looks game-ready.
One of the most anticipated stops on the tour was the players’ locker room, an area usually reserved for the team.
There, fans can sit where the players sit, hear stories of the locker room’s history, and even take a photo in one of the players’ spots — a moment that often becomes the highlight of the tour for many participants.
“The locker room is where Heat Culture thrives,” said Sanchez. “This is where it all starts.”
But the tour isn’t just about soaking in the atmosphere; it’s interactive.
Fans can take a shot on the practice court, with some joking that they might earn a ten-day contract if their performance impresses enough.
The fun continues with a stop in the media control room, where visitors can see where the team creates its viral moments, including the infamous Harlem Shake video that became a sensation with just one take.
As a bonus, all participants receive a 10% discount at the Heat Store during the tour, where they can pick up their favorite team gear. And toward the end of the experience, fans are invited to take a complimentary photo with the Heat’s three NBA championship trophies—a perfect memento from their day inside the home of the three-time NBA champions.
“It’s great! Tours are sold out—we’re seeing a lot of guests not only from Miami but internationally,” said Sanchez.