PHILADELPHIA ā When Jimmy Rollins made his first All-Star team as a rookie with the Philadelphia Phillies 20 years ago, the percentage of Black players in the majors was 13.
Itās down to 7.6% this year.
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As the Phillies celebrated Jackie Robinson Day along with the rest of baseball on Thursday and Friday, Rollins reflected on the decline.
āItās more than just one thing,ā Rollins told The Associated Press. āMarketing. The NBA and the NFL, those guysā faces are plastered all over the screen. Baseball, there isnāt really a great deal of marketing. Obviously, everyone knows about Mike Trout and rightfully so, but there are some young Black players that deserves some light, too.ā
Rollins pointed to Ken Griffey Jr. and Barry Bonds as popular players who were marketed well when he was growing up.
āBut when you start going outside of that select few, the sport itself isnāt marketing anyone else in a major way where kids from the inner cities are attracted to it," he said.
Rollins and teammate Ryan Howard won consecutive NL Most Valuable Player awards with the Phillies in 2006 and 2007. Rollins was the leadoff hitter and Howard batted cleanup for a team that won five straight NL East titles, two NL pennants and the 2008 World Series. The possibilities for marketing two superstars on the same dominant team shouldāve been endless.
āI remember we, a lot of Black players, had a phone call with Spike Lee years ago,ā Rollins said. āWe flew out to Chicago. We were with MLB and the union and Spike Lee. We talked about doing commercials. Nothing ever came of that. It was like a one-time thing. Not to knock MLB, but theyāre going to do things that, at face value, look great. But the impact is minimal because thereās generally never any true follow-through. Thatās not just baseball. A lot of organizations do that.ā
Rollins also attributed the decline of Black players in baseball to socioeconomic factors.
āYou need space to play baseball,ā he said. āYou donāt have that in a lot of places. In the country, you can find a field. In the city, kids arenāt playing stickball. A basketball, you could pick up and dribble. Itās easier to find a court. You donāt have to field nine guys to play basketball. You can play one-on-one. The expense, you need the tools, youāve got to pay for travel teams. In other sports, we know itās been well documented. They get sponsored and those things donāt happen in baseball.
āAlso, you look at how baseballās traditionally passed down from the dad to son. If your father isnāt around, the chances of you being exposed to baseball because itās more of a team sport, itās probably less likely to happen.ā
Rollins recently hosted a special series for Bleacher Report about being Black in major league baseball. The first part debuted Thursday in honor of Jackie Robinson Day and featured Rollins chatting with Howard, Dwight Gooden and 2020 Rookie of the Year Award winners Kyle Lewis of the Seattle Mariners and Devin Williams of the Milwaukee Brewers.
Lewis and Williams were the first Black ballplayers to sweep the rookie honors since Gooden and Alvin Davis in 1984, three years before the BBWAA renamed the award in honor of the man who broke baseballās color barrier.
āJackie was the man to go through all the fire, face all the criticism, hear all the nasty words and things that were coming his way and still go out there and perform and perform well enough to win rookie of the year,ā Rollins said. āBut outside of baseball, it was just a reflection of what America needed to do, and that was become more inclusive.
"We know about baseball but his activism and his fight for civil rights, it didnāt just start on the field, it was already happening. We got to see it in uniform. Then he continued to press forward off the field and fight for the rights to basically be a human being, to be a man, to be respected, to be seen. I think people need to realize that he isnāt just Jackie Robinson the baseball player, there was more to his life as a man.ā
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