McDonald’s will keep its $5 value meal on menus through August.
According to a Bloomberg report, nearly 93% of restaurant locations will continue to sell the meal after successful sales since its addition to menus in late June.
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The options which include a McChicken sandwich, McDouble Cheeseburger, 4-piece chicken nuggets, small french fries and a small soda, were intended to be sold at the price for one month only to bring customers back to the restaurants.
In May, McDonald’s fought back against viral tweets and media reports that it said exaggerated its price increases. McDonald’s U.S. President Joe Erlinger said reports suggesting the price of the average Big Mac has doubled since 2019 were false. McDonald’s said the average U.S. Big Mac was $4.39 in 2019 and now costs $5.29, a 20.5% increase.
McDonald’s said the average price of all menu items has risen 40% over the last five years, to account for a 40% average increase in the cost of labor, paper and food. That is higher than overall consumer prices, which have increased 21% since December 2019, according to government figures.