South Florida business owners pushing back against anti-DEI trend

MIAMI – The federal government’s push to shut down DEI, known as Diversity, Equity and Inclusion programs, has also been impacting the private sector.

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For example, many big businesses have been pulling funding away from LGBTQ causes.

If you go by the current political climate you might think it’s risky for a business to spend money on a cause going against what may appear to be the trend, especially doing so publicly.

But a growing number of small business owners in Miami are willing to take the risk.

Julie Frances is not talking about getting a tattoo.

“That’s the point of being brave and having courage, it’s doing it when it’s not easy,” said Julie Frances, owner of Easy Peasy. “I’m offering a $100 gift certificate.”

She’s one of a growing number of small business owners now raising money for a controversial cause.

“To provide gender-affirming care for trans and non-binary folks here in our Miami community,” said Miranda De Gasperi.

De Gasperi, with non-profit Buen Provecho Collective, and Emery Morales with Walls Down, started the business initiative in response to growing divisiveness over transgender issues in Florida and across the country.

“As a trans person, it’s harder to get care, period,” said Morales.

For Morales, it’s personal.

“People you know have all these stories of what trans people are and what trans people aren’t and I always tell people, I cry like you cry, I hurt like you hurt, I have parents, I have siblings,” he said. “Sorry, I’m getting emotional.”

Added De Gasperi: “If you have something that means something to you, it is super important, especially now that we leverage our resources.”

They say so far, the response has been shocking.

“Honestly it’s been incredible,” said De Gasperi.

At a time when big businesses are pulling funding for diversity, equity and inclusion causes, business owners are joining this cause and hope the rewards outweigh the risks.

“At the end of the day, if you do what’s right in your heart, what you think is morally correct, your business will be fine and the right people will find your business,” said Frances.

Business owners like Frances are aware they may get some heat and some hate, but they’re hoping those who think otherwise will be willing to join the cause.

If you’d like to get involved, click here for more information.


About the Author
Christian De La Rosa headshot

Christian De La Rosa joined Local 10 News in April 2017 after spending time as a reporter and anchor in Atlanta, San Diego, Orlando and Panama City Beach.

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