MIAMI ā When you go to a doctorās office for an eye exam, you normally walk in and prepare for the puff of smoke in your eye and the number of other tests youāll have to sit down for, but what if they was a way to change that entire process?
The simplicity of āHeruā, a named meant to closely mirror a āheroā, is matched by the companyās protagonistic mission.
Armed with a Ph.D. in vision science, years of experience as a practicing ophthalmologist, and a goal of achieving worldwide change, Dr. Mohamed Abou Shousha, the founder and CEO of Heru, is determined to ādemocritize eye careā as he puts it.
This starts by acknowledging the obstacles many people face in getting eye care including a question he and other experts have asked many patients over the years, āwhatās your biggest fear?ā
āThe answer was death or blindness. A lot of people actually said they would rather die than go blind. Unfortunately, we take our vision for granted,ā Shousha said.
What started as an idea about 10 years ago, eventually spun off of the University of Miamiās renowned Bascom Palmer Eye Institute. Heru uses AI and VR-powered technology to simplify and accelerate a familiar process.
āHealth and wellness diagnostics in a wearable device. You replace all those rooms and devices and workflow with a wearable device you can put on your head and take the test anytime and anywhere,ā Shousha said.
That flexibility, Shousha says, is also much cheaper where normal vision medical equipment can cost six figures, the devices Heru uses cost a fraction of that.
The headsets, which can come from companies like meta and plantation-based magic leap are compatible with Heruās diagnostic software and are perfect for the service.
āMost of us spoke to Siri or Alexa at some point, so why not have the medical device talk to you, tell you the instructions,ā Shousha said.
How the service works is first you order the test, then the patient takes the virtual test and lastly the results are available in real-time.
According to Shousha, the device has bio-sensors, plus inward and outward-looking cameras that watch how you interact with what is being displayed, usually in a fun sort of exercise.
How a patient interacts with whatās being displayed, will allow an intelligent algorithm to quantify and measure any vision defect he or she may have.
Optometrists help us maintain the health of our vision, what many deem their most important sense.
— Heru, Inc (@heruvisionai) March 24, 2022
This #WorldOptometryDay, we celebrate all of our physicians ā the people who share our mission to make eye care more accessible to all.
Curious why these doctors choose Heru? pic.twitter.com/FGmHgUMyUT
āWith something like Heru, itās bigger than me or any one individual. Itās really scaling what you can do to help humanity. In every story there is a bad guy and there is a āHeruā and we are the āHerusā of vision care,ā Shousha said.
The device is already in 38 states, with plans to expand to all 50 places worldwide, so be on the lookout for something that is already proving to be more than meets the eye.