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Miami is one of the most-watched cities on ‘Travel TikTok’ in the world

South Beach is the 15th most-watched attraction in the world with 242.3 million views

View of Brickell at sunset. (Courtesy of Nicole Lopez-Alvar)

MIAMI – It’s no surprise that Miami has a certain allure to those who have never been (or for those longing for a tropical and fun vacation), and now, there’s proof that the Magic City is being “stalked” — Miami is one of the most-watched travel destinations on TikTok in the world.

According to a new study by Superdry, which has revealed the top trending travel destinations on TikTok, Miami landed on their list of top 25 most-watched cities globally, while South Beach is the 15th most-watched attraction, with 242.3 million views. Miami ranks No. 20 on their list of the “25 Most Watched Cities on TikTok,” with 2.5 million views.

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The company compiled a list of 193 countries, 292 cities, and 1,095 attractions from around the world and searched their respective hashtags on TikTok to analyze which ones had the most views.

However, upon investigation, it seems the use of the hashtag, “#Miami” has just surpassed 13.4 billion views.

Making the top 25 is major for the Magic City, as the list covers cities from around the world. However, what’s not so surprising? New York City is the No. 1 most-watched travel destination in the world, with 114 million views on TikTok.

For their full study, the “TikTok Travel Report,” click here.


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