Levine Cava launches #WeCanWeWill campaign against coronavirus

WATSON ISLAND, Fla. – Miami-Dade Mayor Daniella Levine Cava, who is dealing with COVID-19, still had a mild cough on Tuesday when she announced her new effort to curve the spread of the coronavirus during the holiday season.

Levine Cava, who has been serving as mayor for about three weeks, hosted a virtual news conference to launch Miami-Dade County’s “#WeCanWeWill” educational campaign in English, Spanish and Creole.

Levine Cava appointed Dr. Peter Paige, the Jackson Health System’s chief clinical officer, on Nov. 17 to serve as Miami-Dade County’s chief medical officer. He will also be working with Miami-Dade County Public School Board.

“Hospitals are once again going to be tested,” Paige said about the surge in cases that epidemiologists are expecting this December.

Miami-Dade Schools Superintendent Alberto Carvalho, Miami Beach Mayor Dan Gelber, Hialeah Mayor Carlos Hernandez, and other local political, community, and business leaders attended the virtual meeting. Miami Mayor Francis Suarez did not.

Levine Cava said Miami-Dade County will continue to enforce the use of face masks by issuing civil citations. Gov. Ron DeSantis isn’t allowing officials to use fines to enforce the U.S. Centers for Disease Control and Prevention prevention guidelines.

Levine Cava said the designers of the campaign aim to connect with younger people who are at less risk of dying of COVID-19, but who as potential carriers of the coronavirus could be spreading it in the community and risking the lives of the most vulnerable.

Former Miami-Dade Mayor, now Congressman-elect, Carlos Gimenez, also had a marketing campaign to address the coronavirus pandemic. It was “I Keep You Safe. You Keep Me Safe.”

Here is the list of the official partners of the #WeCanWeWill campaign:

Miami-Dade launched the #WeCanWeWill campaign on Tuesday during a virtual news conference. (MDC)

About the Authors
Christina Vazquez headshot

Christina returned to Local 10 in 2019 as a reporter after covering Hurricane Dorian for the station. She is an Edward R. Murrow Award-winning journalist and previously earned an Emmy Award while at WPLG for her investigative consumer protection segment "Call Christina."

Andrea Torres headshot

The Emmy Award-winning journalist joined the Local 10 News team in 2013. She wrote for the Miami Herald for more than 9 years and won a Green Eyeshade Award.

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