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Taylor Swift fans flock to South Florida as local businesses join the frenzy

MIAMI GARDENS, Fla. – Fans have already started lining up at Hard Rock Stadium to get their hands on Taylor Swift merchandise ahead of her highly anticipated shows this weekend.

Local 10 News reporter Annaliese Garcia was at the stadium Thursday, where some fans have been waiting since Wednesday to grab exclusive items, such as crewnecks, tote bags, and shirts. Crews have been busy transforming the stadium into a wonderland for the concert, set to kick off Friday night.

It’s a big weekend for Swifties in South Florida, as the pop icon hasn’t performed here since 2018 during her “Reputation” tour.

The excitement is palpable as fans prepare for Swift’s latest “Eras” tour, which has taken the world by storm.

Businesses like Miami’s Night Owl Cookies are also joining in on the Swiftmania, creating themed treats inspired by some of Swift’s most popular albums, including “Reputation,” “Midnights,” and “Lover.”

“We created cookies that represent my favorite albums of hers, and they sold out in less than an hour last time,” a Night Owl Cookies representative said.

In Brickell, Rosa Sky rooftop is hosting a Taylor Swift tribute party, complete with signature cocktails like “Feeling 22″ and “Lavender Haze.” The venue has been redecorated with disco balls and Swift-themed décor for the occasion.

With three back-to-back shows starting Friday, Swift’s South Florida fans are in for a memorable weekend as the final leg of her international Eras tour kicks off.

Click here to read Hard Rock Stadium’s information guide on what fans should expect on concert day.


About the Author
Ryan Mackey headshot

Ryan Mackey is a Digital Journalist at WPLG. He was born in Long Island, New York, and has lived in Sunrise, Florida since 1994.

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