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Taylor Swift fans flock to South Florida, 3-show weekend beings

MIAMI GARDENS, Fla. – Fans started lining up days in advance at Hard Rock Stadium to get their hands on Taylor Swift merchandise ahead of her highly anticipated shows this weekend.

Local 10 News reporter Annaliese Garcia was at the stadium Thursday, where some fans have been waiting since Wednesday to grab exclusive items, such as crewnecks, tote bags, and shirts. Crews have been busy transforming the stadium into a wonderland for the concerts, which began with Friday night’s show.

It’s a big weekend for Swifties in South Florida, as the pop icon hasn’t performed here since 2018 during her “Reputation” tour.

The excitement is palpable as fans prepare for Swift’s latest “Eras” tour, which has taken the world by storm.

Taylor swift set to embark on the last leg of the eras tour which is sure to leave upwards of 60-thousands fans “enchanted” each night over the three show run

5 p.m. report:

Businesses like Miami’s Night Owl Cookies are also joining in on the Swiftmania, creating themed treats inspired by some of Swift’s most popular albums, including “Reputation,” “Midnights,” and “Lover.”

“We created cookies that represent my favorite albums of hers, and they sold out in less than an hour last time,” a Night Owl Cookies representative said.

In Brickell, Rosa Sky rooftop is hosting a Taylor Swift tribute party, complete with signature cocktails like “Feeling 22″ and “Lavender Haze.” The venue has been redecorated with disco balls and Swift-themed décor for the occasion.

For those looking to connect with fellow Swifties, there’s now an app for that.

As tickets for Taylor Swift’s Eras Tour remain in high demand, some lucky shoppers at the new H&M store at Brickell City Centre lined up for a chance to win gift cards and tickets to the tour during the store’s grand opening.

On Friday, Local 10′s Joseph Ojo spoke with fans who traveled from Colorado just to see their favorite singer in person.

Meanwhile, Miami-Dade police have announced road closures around Hard Rock Stadium. Northwest 199th Street, between Northwest 27th Avenue and Northwest 14th Court, along with the Turnpike 2X ramp and exit, will be closed.

Noon report:

The closures will start Friday from 10 a.m. to 3:30 p.m. and again from 10:30 p.m. to 1 a.m. On Saturday and Sunday, closures will run from 7 a.m. to 3:30 p.m. and from 10:30 p.m. to 1 a.m.

With three back-to-back shows starting Friday, Swift’s South Florida fans are in for a memorable weekend as the final leg of her international Eras tour kicks off.

Click here to read Hard Rock Stadium’s information guide on what fans should expect on concert day or here to read this story in Spanish.


About the Authors
Ryan Mackey headshot

Ryan Mackey is a Digital Journalist at WPLG. He was born in Long Island, New York, and has lived in Sunrise, Florida since 1994.

Liane Morejon headshot

Liane Morejon is an Emmy-winning reporter who joined the Local 10 News family in January 2010. Born and raised in Coral Gables, Liane has a unique perspective on covering news in her own backyard.

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