Donald Trump’s campaign has fully embraced the bravado-filled, macho, often contrarian online spaces of younger men on livestreaming platforms.

Just days away, WWE is gearing up for this year’s SummerSlam, which promises to bring lots of action - and sponsorships.

This year’s WrestleMania is just days away, but WWE’s marketing campaign for its biggest premium live event of the year was kicked into overdrive months ago.

A caffeinated energy drink being promoted by American social media influencers is set to be recalled in Canada.

An influencer-backed energy drink that has earned viral popularity among children is facing scrutiny from lawmakers and health experts over its potentially dangerous levels of caffeine.

Americans have become obsessed with collectibles, bidding up prices for trading cards, video games and other mementos of their youth.

Despite the social media frenzy, it seems even a spectacle as large as Mayweather vs. Paul couldn’t draw in an in-person crowd, regardless of the return of live events since the rollout of the COVID-19 vaccine.

Floyd Mayweather Jr. outclassed YouTube personality Logan Paul but couldn’t stop him inside the distance.

The rebranding of Floyd Mayweather Jr. is taking another unconventional turn.

El miembro del Salón de la Fama del Boxeo enfrentará a Logan Paul en un evento de pago por ver que se realizará el 6 de junio en el Estadio Hard Rock de Miami.

Boxing Legend and Hall of Famer Floyd “Money” Mayweather is making his return to the ring in an exhibition against social media star Logan Paul in June, but it turns out the stars will be squaring off way before.

FILE - Internet personality Jake Paul arrives at the Teen Choice Awards in Los Angeles on Aug. 13, 2017. FBI agents including a SWAT team have raided the apparent home of YouTube star Jake Paul. FBI spokeswoman Laura Eimiller says agents executed a search warrant Wednesday at the Calabasas, California mansion in connection with an ongoing investigation. (Photo by Jordan Strauss/Invision/AP, File)LOS ANGELES FBI agents including a SWAT team served a search warrant at the home of YouTube star Jake Paul on Wednesday. Neighbors have complained to media outlets for several years about the stunts Jake Paul has pulled on the property for his YouTube channel.

CNNLOS ANGELES (CNN) - It's almost time for one of the biggest boxing matches of the year. The match is expected to begin just after 11 p.m. Followers of Paul and KSI are young, supporters say, and their fight will bring boxing to a whole new audience. And if it inspires 1% or 10% of the fans who have come from watching KSI or Logan, then our sport wins." That's a whole lot of people watching boxing who may not have paid attention before.